Tower Infinity won't be the tallest skyscraper in the world, but it will have an innovative LED projector and camera system that will use real-time images to "cloak" the building.
Tower Infinity will reach 450 meters (1,476 feet) and have the third highest observation deck in the world with a view of planes flying in and out of Incheon.
The GDS website says the tower will set itself apart "by celebrating the global community rather than focusing on itself."
"The tower subtly demonstrates Korea's rising position in the world by establishing its most powerful presence through diminishing its presence. Korea will have a unique position of having the 'best' tower by having an 'anti-tower'."
Though the building's purpose is to showcase innovative Korean technology, when completed, Tower Infinity is expected to be the sixth-highest tower in the world.
The project is backed by Korea Land & Housing Corporation, a state-owned land and public housing developer. Tower Infinity will house restaurants, a movie theater, three observation decks, a roller coaster and a water park.