The clip for a new song titled "The Fox" looks to find an answer to one of Earth's greatest mysteries: What sound do foxes make?
The video received 2 million views overnight and has been seen 15 million times only a week after its debut.
Brothers Vegard and Bård Ylvisåker, who wrote the song, are a comedy duo with a popular late-night talk show on Norwegian television. They told Billboard they had no idea "The Fox" would become an international hit.
"It was for our talk show, starting this Tuesday. It was released to get some attention in Norway. Beyond that we hadn't even thought about it, it’s really crazy."
Asked about the song and its impeccably produced video, the duo explained the clip was made by Stargate, a production company in New York City that works with the likes of Beyonce and Rihanna.
"We actually did a favor for them and we asked them if they could produce a song for us for the next season in exchange. And we assumed that they would turn down the offer because it wasn't a very good offer for them. But somehow they said yes."
Regarding their next move, the duo says they plan on focusing on their show for now.
"It's kind of mixed, because in one way we have to grab this advantage and this opportunity and we have to do something about it, because this is what we do, we make music videos and it would be great to do something international," the brothers said of the doors that have started to open following the success of "The Fox."
"At the same time, we have this Norwegian show that we have to make and love to make, and the next few months are really crazy, we have the premiere on Tuesday, and normally we go into a crazy state of working 24 hours a day for three months. So adding this to that, we're not quite sure what to do. But you know, this business is what it is, when the elevator goes up, it has to come down at some point."
You can check out the entire interview at Billboard.com