By the time the Duchess of Cambridge headed to the hospital in labor Monday, we all knew how the birth would be announced: A royal aide would take the baby's birth information in an envelope, carry it by car from the hospital to the front of Buckingham Palace, and post it to easels set up just behind the palace gates.
But for Tony Appleton, a town crier for 25 years, that didn't have nearly enough pomp. So he grabbed his regalia, feathered hat and bell, and did the announcement proper outside the steps of St. Mary's hospital.
"I was not invited, I just crashed the party," he explained. "I got out of my cab and I stood in front of the steps, because I didn't think I would be allowed on them, and did my bit. It was great."
With the aid of a journalist from the Times, Appleton called out the announcement in the traditional fashion:
"Hear ye, hear ye, hear ye!"
"On this day, the 22nd of July, the year 2013, we welcome with honorable duty a future king.
"The first born of the Royal Highness, the Duke and Duchess of Cambridge. The third in line to the throne.
"Our new prince is the third great-grandchild of Her Majesty the Queen and the first grandchild of the royal highness the Prince of Wales.
"May he be long lived, happy and glorious and one day to reign over us.
"God save the Queen."
The world, already watching for news of the birth with great anticipation, loved it.
The 76-year-old, who also runs an elderly home, said he loves the royal family "to bits" and simply wanted to be part of the excitement. The attention he's gotten has been somewhat overwhelming.
"I can't believe it, I've opened up the newspapers and my face is all over them," he said.
But Monday's birth wasn't his first brush with the Duke and Duchess of Cambridge. After their marriage in 2011, Appleton did his town crier routine for well-wishers in the crowd outside the palace.
And he can't wait for them to have more children.
"I'm waiting for the next one to do it again," he said.