Juror B37 lost book deal thanks to Twitter campaign

By GABRIELLE LEVY, UPI.com   |   July 16, 2013 at 4:06 PM   |   Comments

July 16 (UPI) -- The George Zimmerman trial juror who already gave a televised interview to Anderson Cooper announced she had received a book deal to write an insider's look at the trial.

The Internet offered a collective eye-roll over Juror B37's attempt to capitalize on her 15 minutes of fame, even before her identity became public knowledge.

But at least one Twitter user decided the juror shouldn't get to profit off of the painful details of the slaying of Trayvon Martin and the trial of his killer.

The Twitter user, identified as "Cocky McSwagsalot" and writing under the handle @MoreAndAgain, began gathering information to launch a campaign against the book Monday night.

It took about a half an hour from the idea until Twitter managed to find literary agent Sharlene Martin's Twitter handle and contact information, at 9:28 p.m.

"McSwagsalot" said Martin got in touch with her privately on Change.org less than two hours later, at 11:15 p.m.

Martin was rescinding her offer to Juror B37, and announced the decision in a statement she made public at 12:59 a.m. Tuesday morning.

Soon after, the juror came out with a statement of her own, saying she "realized that the best direction for me to go is away from writing any sort of book and return instead to my life as it was before I was called to sit on this jury."

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