"Fans across the globe have spoken, and the eight tokens set to 'pass GO' in the next generation of the Monopoly game are the Scottie dog, top hat, car, battleship, cat, T-Rex, rubber ducky and penguin tokens," the company said in a press release.
More than 4.3 million people voted in the "Token Madness" campaign, which asked fans to select a new lineup from a mixture of 64 pieces including eight Monopoly classics and 56 new choices including a hashtag, emoji or computer.
"The Monopoly Token Madness Vote was our biggest fan-powered program to date and the global Monopoly community has spoken!" vice president of marketing for Hasbro Gaming Jonathan Berkowitz said. "The next generation of tokens clearly represents the interests of our fans around the world and we're proud to have our iconic game impacted by the people that feel most passionate about playing it."
Some businesses and other large groups launched campaigns for specific pieces including the New England Zoo, which encouraged fans to share the hashtag #VotePenguin to have the new piece included in the game.
Others, such as car-sharing service Zipcar, campaigned to keep old pieces like the car in the game.
"We saw a lot of passionate fans out there, including Singer Sewing Co., who rallied their fans on their social pages to keep the thimble token," Berkowitz told CNN.
He added some of the classic pieces that were removed from the game may not "resonate as much with today's fans," but said the company is committed to keeping the fans' interest in mind.
"We're always listening to our fan base," he said. "They're very engaged with the brand, especially on Facebook. We want them to continue to weigh in with ideas."
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