"There were no windows broken. The doors were locked," he said. "[But] the store had been cleared. There was a hole in the ceiling with a rope coming down...I guess the individual had come in through the roof."
Surveillance footage shared by CTV News shows the thief dropping into the store using a rope before heading directly for the expensive hockey equipment.
"They knew exactly what they were coming in for," Goyer said.
The store had increased its security following another break-in in its first month of opening and police believe the specific nature of the break-in could indicate an employee was involved.
"He found the right location on top of the roof," Goyer said. "When you think about it, on top of the roof to find the key location to drop in the store where you're not hitting anything – any beams, or any pipes or any electrical lines. To land directly in the stick section took some planning."
Police are investigating the incident as well as a second robbery to determine if the two were at all related.
Goyer said the theft has negatively affected business and pleaded with the public to assist in finding the stolen sticks.
"If you're hearing about sticks being sold on the side at a great price, maybe ask the question or raise the flag," he said.
