"Join us for huge party celebrating the greatest cat videos that our furry overlords have to offer," the festival's website states. "A massive night of bangin caterwauling mewsic, cat-ivities and fierce feline performers! Lets make hisstory!"
Festival creative director James Elphick told the Evening Standard the idea came to him after he began regularly exchanging cat videos with a friend who had moved away.
"It became like currency, and we thought it was time we spread the wealth," he said. "We would like people to have an evening of indulgence in a simple, clean, vice that has no ill effects. It's silly and fun and long overdue at a time when many are letting the world get them down."
The festival also seeks to extend the good will back to the animals who provided Elphick and his friend so much entertainment, as 15 percent of profits raised will be donated to Battersea Dogs & Cats Home.
Elphick did warn that while cats and other animals are a major focus of the festival, it would likely be safest to keep any actual pets at home.
"As much as we would love to have cats at the event, a venue with hundreds of people, bright flashing lights, loud music and dazzling projections is the last place that our furry friends should find themselves on a Friday night," he said.
