#YorkdaleFashionSanta wants you to be the first to know about #BlackFriday offers! Sign up now! • link in bio • #YorkdaleBlackFriday #YorkdaleCheer A photo posted by Yorkdale Style (@yorkdalestyle) on Nov 23, 2015 at 6:14pm PST Subscribe | UPI Odd Newsletter Subscribe TORONTO, Dec. 9 (UPI) -- Yorkdale Mall in Toronto has put a twist on the traditional mall Santa by offering guests the opportunity to take a selfie with Fashion Santa. Paul Mason, a model with 30 years of experience, is part of a holiday charity campaign for the mall that donates a dollar to the Sick Kids Foundation for every selfie with Fashion Santa that guests post to social media using the hashtag #YorkdaleFashionSanta. Advertisement Along with taking photos with guests, Mason poses for promotional photos for the mall and provides fashion tips. Fashion Santa provides a more "adult" experience than the traditional Santa, who is also present at the mall, wearing fashionable suits and foregoing certain traditions. "Fashion Santa doesn't have a chair," Mason told CBC News. "I often say I'm Santa's younger brother -- the thinner version." Read More Autistic boy worried about 'naughty' label comforted by mall Santa Santa Claus wins seat on North Pole City Council Elf on the Shelf declared 'Wanted' by police in viral photo