Subscribe | UPI Odd Newsletter Subscribe FRANKENLUST TOWNSHIP, Mich., June 29 (UPI) -- After claiming its ground along the road in Bay County's Frankenlust Township, a sign that advised drivers to "drink more beer" sold for $600. The unconventional road sign sat on auction company 1Bid.us' property for about a week before it was sold, said Curtis Patell, the company's co-owner. Advertisement "It was a hot topic around here," Patell told The Bay City Times. "We've had a lot of guys pull up ... and say, 'Can we get our picture next to it?' Probably 100 people came out to get their picture by it." The newspaper tweeted a picture of the head turning display, along with the caption, "'Drink More Beer' road sign draws people posing for photos..." "Drink More Beer" road sign draws people posing for photos, and some complaints http://t.co/UJnoo5tnwL pic.twitter.com/8RtLtRWEfH— MLive (@MLive) June 23, 2015 Though popular, Patell mentioned that people did call in to complain about the sign's message. But he chose to stand his ground because the message's only purpose was to attract the interest of potential buyers. "It's not that we're pushing beer-drinking or anything," he said. "That's what he had it programmed for." Advertisement Patell was referring to the previous owner who put the sign up for auction saying, "he had a stroke about 14 months ago, and he's selling all his stuff and moving to Montana." The auction owner reassuringly mentioned that the buyer was going to use the sign for advertising purposes. Read More Paddle-boarders film great white sharks off California coast Man steals hearse with body inside from Georgia hospital Police remove trapped 500-pound pig from basement of deceased 'hoarder'