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While Americans were worried about blue, black or white dresses last week, the Chinese were entranced by the word Chan made up to describe his hair in a shampoo commercial. The character "duang" doesn't exist in any Chinese dictionary but it's on the tip of everyone's tongue.
The duang sensation has taken off with the likes of Kim Kardashian's big reveal last year and last week's dress. It's has appeared more than 8 million times on the Chinese blog site Weibo. Parody videos have taken off on YouTube and Twitter nation is abuzz.
How do you write the newly invented Chinese word #duang in brush calligraphy? This is my attempt. pic.twitter.com/miHk2cZG1f
— KennethwongSF (@KennethwongSF) March 2, 2015
Back in 2004, Chan shot a spot for Bawang shampoo. He used his fabricated word "duang" to describe his hair after using the product.
"Make your hair go 'duaaang!' Very black! Very shiny! Very soft!"
Duang right, I threw a "duang" at you! Why should China have all the duanging fun! pic.twitter.com/oCkFyaBJPb
— Duncan Jones (@ManMadeMoon) March 2, 2015