30,000 bought 'literal poop' on Black Friday

CHICAGO, Dec. 1 (UPI) -- Popular game Cards Against Humanity pulled all products from its website for Black Friday, instead offering boxes of "literal poop" that quickly sold out.

The protest -- which follows last year's action of raising prices on all Cards Against Humanity products on its website and Amazon for Black Friday -- saw the website pull all products from its store in favor of a single available item in a box labeled "Bull [expletive]."

The Black Friday special, which the website promised is "literal poop from an actual bull," quickly sold out of 30,000 units, company founder Max Temkin tweeted.

"If you buy the poop expecting it to be something else that's not poop, you're actually buying a valuable life lesson for $6," he tweeted.

The card game and its expansion packs returned to the website Saturday along with a new promotion: "The Ten Days or Whatever of Kwanzaa." The website said customers who pay $15 will receive 10 mystery gifts in the mail during the month of December.