Subscribe | UPI Odd Newsletter Subscribe PARIS, Sept. 30 (UPI) -- Nestle's Fitness cereal teamed with a French ad agency to create a "bra cam" video documenting how many glances a woman's breasts received in a day. The video, created by Nestle and agency McCann Paris, shows the bra's-eye-view of all the glances a woman's chest received from men, women and children while she went about her daily routine at locations including a coffee shop and public transportation. Advertisement The video, directed by Ellen Kuras, is aimed at promoting Nestle's "#checkyourselfie" breast cancer awareness campaign. "It's so important for everyone, whether you be male or female, to make sure that your breasts are checked," said Eloise Oliver, the woman whose bra was outfitted with the camera. The video shows Oliver's breasts were ogled at least 37 times in view of the camera.