facebook
twitter
rss
account
search
search
 

Malaysia Airlines redubs 'bucket list' promotion

Malaysia Airlines updates the unfortunately named "Ultimate Bucket List" contest.
By Ben Hooper   |   Sept. 3, 2014 at 7:25 AM   |   Comments

KUALA LUMPUR, Malaysia, Sept. 3 (UPI) -- Malaysia Airlines has renamed an "Ultimate Bucket List" promotion in Australia and New Zealand after the death-referencing title was decried as in poor taste.

The airline, which began the promotion Monday by asking travelers in Australia and New Zealand to submit essays answering the question, "What and where would you like to tick off on your bucket list, and explain why," redubbed the subject a "to do" list following widespread criticism on social media.

The campaign's critics said using the term "bucket list," which is a list of things the author would like to complete before they die, was insensitive in the wake of two Malaysia Airlines tragedies since March of this year. The incidents involving flights MH17 and MH370 resulted in 537 fatalities.

The airline's web page for the contest has since been taken down. The contest is offering an iPad and a free economy class ticket to winners.

Contact the Author
© 2014 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Fisherman: 'Tunicorn' tuna had horn on its head Fisherman: 'Tunicorn' tuna had horn on its head
2
Swiss store apologizes for Hitler creamer lids Swiss store apologizes for Hitler creamer lids
3
Watch: SF tour guide's racist anti-Chinatown rant Watch: SF tour guide's racist anti-Chinatown rant
4
Toddler rescued from claw machine at laundromat Toddler rescued from claw machine at laundromat
5
Police: Suspect said meth is her right as a Wiccan Police: Suspect said meth is her right as a Wiccan
Trending News
Around the Web
x
Feedback