When Richard Macrae turned 26, a friend gave him a laminated orange card with his picture and personal information below the words "Ginger Discount Card."
Four years later, Macrae, who's grown to resemble a red-headed Guy Fawkes, regularly uses the card to save money on everything from drinks to transportation.
"I ask if they do the ginger discount, and when they look confused I slide across my card," the 30-year-old explained to The Scotsman.
"Usually everyone gets the humor behind it, some people look confused and wonder if it's real which is always a laugh, but most get the joke. I've saved a couple of hundred pounds maybe, with money off booze, taxis, food and club entries -- over four years it fairly builds up."
Macrae says he never asks for a discount once the joke has been told, but it "opens folk up to a bit of banter back and forth," adding, "any money off is always handy."
"I thought it was really funny and unique as I had never seen anyone try to use something like that before," said charmed 24-year-old server Kirsty Davidson of the Illicit Still.
"I gave him 20 per cent food and drink discount as he was also in for food at the time. I decided it was all in good fun and he was a bit of a chancer."