Dubbed The Pussycat Riot after the Russian punk group, the initiative is selling cat-scratch posts emblazoned with the faces of either North Korean leader Kim Jong Un or Russian President Vladimir Putin.
The handcrafted posts sell for $7,500 and each took teams of artists more than 200 hours to finish.
Putin and Jong Un are also featured on more moderately priced $5 kitty-litter boxes. Those are already sold out, but the boxes also come outfitted with the faces of Venezuela's Nicolás Maduro, Turkey's Recep Tayyip Erdogan or Egypt's Abdel Fattah El Sisi.
"From the very heart of the Internet we raise our banner with #ThePussycatRiot: a new protest movement to unite the cats of the world and their owners in opposition to cyber censorship," according to the PRC website.
"We aim to raise awareness of the oppressive regimes preventing people from freely enjoying the boundless wealth of mankind's innovation and creativity... And cat videos. Every revolution begins with a spark. Normally, a bright red dot on the wall would suffice. Ours begins with five freedom felines, and a hashtag: #PussyCatRiot."