The Dallas Cowboys sent out tickets to season-ticket holders this week and their envelopes included lots of stuff, including some wishful thinking.
In addition to sending fans preseason and regular-season tickets, there's also a collection of playoff tickets.
Even though "America's Team" hasn't qualified for the playoffs in the past four seasons, there's even a ticket for the NFC Championship Game in the assortment.
"Included in this package are your 2014 playoff tickets and parking (if applicable) for two potential home games at AT&T Stadium," read a letter with the tickets, ESPN reported. "The barcodes on the tickets will be activated when a home playoff game is clinched and the tickets have been paid in full."
Team owner Jerry Jones is never one to shy away from the spotlight, but the move is still pretty bold considering the team has finished at 8-8 for three straight years.
It could be a way to reward Cowboys supporters, a group who were recently named as the "best" fans in the NFL.
According to an Emory University study, Dallas fans lead the league in "fan equity," a measurement that is "based on fans willingness to financially support their team."