During the Ask Ed Live segment on Wednesday's program, a graphic displayed the question from Twitter user @JVCRS1, "Ed, What gets you fired up?"
The only problem is that user @JVCRS1 appears on first look to be a typical Twitter spam-bot, with no profile photo and posts that say "I made $666 dollars today More here..." and "Get slim by summer starting TODAY with Raspberry Ketone!"
On further inspection, it is clear @JVCRS1, whose displayed name is Keith Lockett, only interacts with, or tweets at, The Ed Show and MSNBC.
His actual tweet to Ask Ed Live read, "Ed what REALLY gets you FIRED UP? #edshow."
The @JVCRS1 account was also created in July 2009, three months after The Ed Show debuted on MSNBC.
To be fair, it is possible @JVCRS1 is just a superfan who happens to do a lot of Twitter marketing despite not following more than 7 accounts and not knowing how to add photos to his profile.
MSNBC has not yet responded to a request for comment.
While The Ed Show wouldn't be the first program to steer seemingly interactive social media conversations with in-house or hired accounts, it does seem brazen, or perhaps just foolish, to link to the puppet account in a later tweet.