Danielle Saxton allegedly swiped a leopard-print dress from Mortie's Boutique and then posted four photos of herself wearing the ill-gotten garb just hours later. Saxton even made one of the snaps her profile picture.
People who had also seen the store post about the theft were able to connect the dots and alert police. "Not two hours and our stolen dress has shown up on Facebook," Mortie's posted. "Gotta love it."
"We just had a description and a direction of travel, but when the social media aspect played into it, we were able to identify who it was. And by looking at the background of the photograph we were able to pinpoint where she was at," Police Chief Shawn Talluto told WSIL.
When police arrived to arrest the 27-year-old suspect, she was holding the dress and other stolen clothes.
The store previously used its surveillance cameras and social media to catch three other female shoplifters.
"With having the cameras now we've been able to catch the people," said store co-owner Kert Williams. "We've had an instance before where we caught the people, you know, posting on Facebook. It's a way of shame."
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