After beginning his potato salad project with a goal of just $10, Zack Danger Brown of Columbus has already raised more than $22,000.
"Basically I'm just making potato salad," Brown wrote on the Kickstarter page. "I haven't decided what kind yet."
After quickly reaching his first goal, Brown has been updating the page with stretch goals including an idea to "rent out a party hall and invite the whole Internet to the potato salad party."
With 25 days to go, Brown already has more than 1,700 backers.
"I think future stretch goals will revolve around a bigger and bigger potato salad party," Brown told CNET.
As of now, a donation of $50 will secure potential potato salad enthusiasts an international potato salad recipe book, a thank you and, of course, a bite of Brown's dish.
He just can't promise that it will be a delicious one. "It might not be that good," he wrote in the risks and challenges section. "It's my first potato salad."