RIO DE JANEIRO, June 18 (UPI) -- Brazil-themed condoms produced by the world's largest condom maker, Karex, have been a huge hit at the World Cup.
Nonprofit organization DKT International ordered the Prudence brand condoms and about 700,000 packs have been sold since February. The yellow and green condoms are only available in Brazil and are flavored to taste like the country's signature cocktail, the Caipirinha.
Packs of the condoms sell for $1.39 each and 864,000 condoms were distributed in Brazil this week in conjunction with the start of the World Cup.
"Major sports or cultural events attract a great number of people and garner much attention, providing a good opportunity to spread a pleasurable and fun safe-sex message," DKT International's director for Brazil operations, Daniel Marun, told the Wall Street Journal.
Karex CEO Goh Miah Kiat told the Edge Malaysia that "sales from Brazil have definitely increased for us."