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Our #Prudence #condom brand in #Brazil named unofficial World Cup condom #ProtectTheGoal http://t.co/K738VoQ5mc
— DKT International (@DKTchangeslives) May 23, 2014
Packs of the condoms sell for $1.39 each and 864,000 condoms were distributed in Brazil this week in conjunction with the start of the World Cup.
"Major sports or cultural events attract a great number of people and garner much attention, providing a good opportunity to spread a pleasurable and fun safe-sex message," DKT International's director for Brazil operations, Daniel Marun, told the Wall Street Journal.
Karex CEO Goh Miah Kiat told the Edge Malaysia that "sales from Brazil have definitely increased for us."
"You wear green and yellow until you're naked" Whos rooting for #Brazil today? @ProtectTheGoal http://t.co/fJjeJD6EWI pic.twitter.com/mmcI1uFCIE
Advertisement— DKT International (@DKTchangeslives) June 17, 2014