Japanese clothing company labels sizes as 'fat', 'skinny' and 'jumbo'

TOKYO, June 4 (UPI) -- Most clothing companies offer sizes in small, medium, large and extra large, but Japanese brand Fatyo has decided to take a less conventional approach by offering four sizes: "Twitch, Skinny, Fat and Jumbo."

The website notes that Japan often uses alternative sizing labels and their brand is supposed to make fat "cool." While many people don't take kindly to being called fat, the term twitch is also used as a derogatory term referring to women who are often attractive but promiscuous and vindictive.

A Japanese clothing brand offers garments that come in size "Fat": http://t.co/3FKgqF1U9s pic.twitter.com/ud1tlAKTYk

— Complex (@ComplexMag) May 30, 2014