Otasuke in Tokyo is now offering a "balding discount" to customers who are having follicle issues, and a sign outside the pub says that it supports "hard-working fathers losing their hair" due to job stress.
Anyone who enters the restaurant -- which features a "Be bald, be proud" sign -- can get the discount by "showing their baldness" to a server. The more bald customers that are in a group, the greater the discount the party receives.
"Baldness is a very delicate issue in Japan, but in Hollywood there are a number of stars who completely ignore their hairless state and proudly carry out their work," owner Yoshiko Toyoda told the Daily Mail. "I thought it would be nice to foster that spirit here."
If six bald customers ever come to Otasuke, they will receive a yet-to-be-determined "top secret" surprise, Yahoo Japan reported.
"I was thinking of some way to help support salarymen, but without a theme the idea was lame," Toyoda said. "Then one day I was walking downtown and kept seeing bald guys. That was it."