Grace Choi debuted her Mink 3D printer at Tech Crunch Disrupt in New York earlier this week.
The Mink lets users select the colors they want for their makeup from the Internet and then print them out using already-existing software.
Most makeup comes from the same basic ingredients and the printer will now give creative consumers the chance to create colors that aren’t available at their local drug store.
The company is “targeting the 13-21 demographic who are less ingrained in their habits with certain brands and retailers,” according to Tech Crunch.
The Mink will sell for under $200 and it will launch later in the year.
“What we’re doing is taking out the [expletive],” Choi said. “Big makeup companies take the pigment and the substrates and mix them together and then jack the price. We do the same thing and let you get the makeup right in your own house.”