"This partnership is part of an overall effort to reach out to every segment of our community," symphony CEO Jerome Kern said in a statement to 7NEWS. "These businesses have expressed a willingness to support the Colorado Symphony’s mission. Our doors are open to any legal, legitimate business that wants to help."
The Space Gallery shows will be sponsored by a New Hampshire-based company that manufactures marijuana cultivation supplies and two local pot dispensaries.
“We see ourselves as connecting classical music with all of Colorado," Kern told the Denver Post. "Part of our goal is to bring in a younger audience and a more diverse audience, and I would suggest that the patrons of the cannabis industry are both younger and more diverse than the patrons of the symphony orchestra."
It’s unclear what the smoking situation will be like at Red Rock, as officials at Denver's Arts and Venues Office maintain that it’s illegal to smoke at the performance space.
"They will have their show, they are allowed to have sponsors associated with the show, but they have made a mistake saying its BYO-cannibis [at Red Rocks]," said Denver Arts and Venues marketing director Brian Kitts. "That’s inappropriate and not something they should be promoting."
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