Can campaign featuring Sriracha bottle on water skis lure business to California town?

The Oroville Economic Alliance is hoping to attract Huy Fong Foods with a "We'll mess with Texas" campaign.
By Evan Bleier   |   April 25, 2014 at 2:20 PM   |   Comments

OROVILLE, Calif., April 25 (UPI) -- A California town is hoping the company that manufactures Sriracha hot sauce would rather remain in-state than take its business south to Texas.

The Oroville Economic Alliance is reaching out to Huy Fong Foods through an advertising campaign called “We'll mess with Texas" that features a giant Sriracha bottle on water skis and other catchy spots.

Huy Fong Foods was given 90 days to change the way its plant operates after it was labeled a public nuisance by the Irwindale City Council in Los Angeles County.

"Let Texas keep the Pace, We'll take the Sriracha," the Oroville Economic Alliance said on its Facebook page. "Our goal is not only to keep business in California, but to invite companies to business-friendly Butte County."

The coalition is also hoping to attract businesses from as far away as Austria, France, Brussels, Germany, England, Ireland and the Netherlands.

Regardless of what happens, Oroville Chamber of Commerce representative Claudia Knaus is pleased with the campaign so far. "We thought why not throw our hat in the ring," Knaus told the Oroville Mercury Register. "I love the idea of Oroville challenging Texas."

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