Wacoal America claimed that the iPant, “hope on a hanger,” would “reshape your lower body in 28 days with lasting results.”
In addition to Wacoal, Annique Bellot and Tara Stefani have named Maidenform Brands LLC as a defendant in their class-action lawsuit.
The expensive undergarments were constructed with microcapsules containing caffeine, Vitamin E, fatty acids, and other ingredients that were said to “permanently change women’s body shape and skin tone.”
“It’s very unfortunate that there are companies out there that are preying on people’s insecurities with claims that may not be supportable by science,” the plaintiffs’ lawyer, Mathew Pawa, told the Boston Globe.
Wacoal vice president of marketing Susan Malinowski declined to comment on the suit.
“Wacoal as a company and a brand is well known for creating and delivering quality products to women,” Malinowski said. “We have a very passionate following of women who wear our brand, so it’s an important part of our reputation.”
[Boston Business Journal]