'[Expletive] The Poor' PSA from Pilion Trust poverty charity pushes boundaries to make point

Edgy experiment launches #[Expletive]ThePoor hashtag on Twitter.
By Evan Bleier   |   April 11, 2014 at 12:35 PM   |   Comments

LONDON, April 11 (UPI) -- During a new PSA that poverty charity The Pilion Trust has released on YouTube, a man walks the streets of London shouting “[Expletive] The Poor” while wearing a sign bearing the same phrase.

The video is part of a social experiment that hopes to point out that people say they care about those who are less fortunate but don’t always act that way.

“Londoners were secretly filmed taking the man to task for the offensive statement,” according to Pilion’s website. “Afterwards, the man flipped his sign over so that it read ‘Help the poor’ and he proceeded to ask for donations -- but this time people completely ignored him."

The video has received more than two million views and hundreds of tweets.

“We understand that some may be shocked by this footage. We are more offended however, that people across the United Kingdom are living in adverse poverty,” said Pillon Trust chief executive Savvas Panas.

[Pillon Trust]

Follow @itishowitis and @UPI on Twitter.
Contact the Author
© 2014 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
Man raises $28,000 to have his 100-pound scrotum removed
Missing Canadian found alive in Oklahoma almost 40 years later
Hyperlapse: UPI climbed Meat Mountain so you won't have to
Utah woman allegedly used bacon to ignite arson attack against ex
iPad-wearing tortoises removed from Aspen art museum and moved to conservatory
Trending News