It's called the Auto-awesome photobomb service. To use it a person just has to upload a photo and leave room for Hasselhoff to make his closeup, and then he's in the picture.
People on social media were happy saying the feature was great with #HoffesomeSauce. Others realized what day it was when the service was released, and called it out as a joke. Hasselhoff seemed happy about it, even if it is a joke.
"I've always wanted the opportunity to please the fans that write to me every day and Google gave me the solution," said Hasselhoff. "I always want photos with my fans because I know how much it means to them. It means a lot to me too! This is my opportunity to take a photo with everybody in the entire world."