A travel company in Denmark is encouraging Danish couples to go on holiday and have sex to increase a shrinking population.
The campaign "Do it for Denmark" is encouraging couples to travel and have sex because statistics say that Danes have 46 percent more sex on holiday, and 10 percent of babies are conceived while people are traveling. The birthrate in Denmark is at a 27-year low, and this is an effort to counteract that decline.
The company, Spies Rejser, is also offering an "ovulation discount," which will give people a discount if they can prove they had sex and got pregnant while on holiday. Danes looking to have children should consider booking a holiday.