Burritobox, “the World’s First Burrito Kiosk,” is a vending machine that sells hot, fresh burritos for $3. Customers can choose from five different burritos and the tasty treats are advertised as being made with hormone- and antibiotic-free ingredients. It takes about a minute for the burritos to be heated and delivered to customers.
The first Burritobox location at opened at a gas station in West Hollywood in January. The USC Burritobox is offering free burritos to students during its first 24 hours of operation.
“Burritobox wanted us to be the first campus to offer their service to our students, [and] we also thought it was something cool, convenient and affordable that those on campus would enjoy,” the director of USC Hospitality, Kris Klinger, told the Daily Trojan.
Students sound like they are in favor of the new addition to campus life.
“All food should be served in burrito form, but because burritos are the only food that’s ahead of the game, Burritobox’s addition to campus will be a positive step forward in burrito access for USC students,” Kieryn Ziegler said.
The head of business development at the company, Kevin Brewer, specifically selected USC to become the first college in the nation with a Burritobox.
“We started with our gas station pilot programs which have done great, and we are now rolling out to universities,” Brewer said. “We chose USC to be our first pilot college location for many reasons: The student body at USC is perfect for our target market, it’s a great community that USC has -- the school is known for being a cutting-edge, state-of-the-art campus that is always looking forward in terms of new ideas and services -- it’s just a perfect fit for Burritobox.”
[The Daily Trojan]