The app is based on the concept of the photo-sharing app Instagram, which allows users to share photos with a wide range of enhancing filters. However, Instagram has a very strict policy against any nudity. French creator Quentin Lechemia decided that he wanted to create an alternative where adults could share their "sexy" photos.
"At the beginning, it came from personal experience with my girlfriend," Lechemia told HuffPost Live on how he got the idea, "We used to send sexy texts and pics to each other and I noticed that in a way or another, no matter your age or gender, you're always a bit ashamed to do so. And I thought maybe by allowing people to apply filters to those pictures it could make the shame disappear and then I enlarged this reflection to social networks."
"The social networks are a mirror of what we do on a daily basis and sex is everywhere. 30 percent of the searches on the Internet are related to sex and we should be able to share our sex pictures as well, as we should a picture of a pizza." he continued.
He mentioned that some of the popular hashtags were "amateur", "boobs", and "gay". He also said that there are strict restrictions to avoid exploitation or child pornography. Child pornography is strictly prohibited and he said that community users are not at all hesitant to report child pornography or any pornography that they don't believe the user has the right to share.
"It's not the porn industry. It's just normal people who want to share about sex. That's it." Lechemia finished.