Target is currently leading the pack of recent photoshop fails, after The Ethical Adman
and other bloggers noticed that the retailer had managed to crop the crotch out of a model's bikini photo.
"If it weren't part of an ongoing attempt to mould unrealistic bodies in fashion marketing, it would almost be funny," Ethical Adman wrote.
The ad was for a Xhilaration Junior’s Midkini 2-piece Swimsuit in Leopard Print. Not only had the photo editor cropped out a significant portion of the model's thighs, he or she had also taken off a chunk of her torso underneath the elbow -- all for a "slimming" effect.
Target removed the image from its website after several media outlets picked up the story. The company also apologized in a statement to Buzzfeed:
“This was an unfortunate error on our part and we apologize. We have removed the image from our website.”
[The Ethical Adman, Buzzfeed]
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