George and Rana Kasar, who are from Syria, said they wanted to rebrand after purchasing the Eastpointe restaurant, which was called Ideli under previous management, WWJ Detroit reported Tuesday.
"It's his idea, my husband's idea," Rana Kasar said. "I said, 'No! It's too much!' He's like, 'No, no, no. I think it's going to be perfect.'"
"[It's] a little bit scary. They think we're terrorists now," Rana Kasar said of local residents. However, she said terrorism is not what the name is designed to invoke.
"Something like, when they eat something they're like, 'Wow! It's the bomb,'" she said.
The eatery will serve both Middle Eastern and other dishes, with their signature creation being "The Bomb Fajita."