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Namath flipped the coin before the Seahawks' captains could make a call, leading referee Terry McAulay to catch the coin and hand it back to a laughing Namath for a second try.
The Seahawks won the toss and went on to become Super Bowl champions.
Namath's coat was such a big hit online that it inspired its own parody Twitter account, @joenamathscoat, the New York Daily News reported Monday.