'True Love Tester bra' opens only for the wearer's 'true love'

TOKYO, Jan. 29 (UPI) -- A Japanese lingerie company is marketing a bra designed to monitor a woman's heart rate and open only for her "true love."

Lingerie firm Ravijour said the True Love Tester bra contains a heart rate monitor and sends data via Bluetooth to an app that analyses the data and unhooks the bra from the front when the reading matches the "true love rate" calculated by the app, CNET.com reported Wednesday.

The makers of the bra said it "knows how women truly feel" and is designed to protect the wearer from one-night stands.

The Huffington Post described the product as "misguided." The online newspaper said the bra ignores the many reasons a woman might choose to have sex despite not being in love.

"So, marketers, please take note: Women simply don't need sexual protection in the form of chastity-belt-like undergarments. We'll take off our bras when we want to," the Huffington Post said.