"Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks," Kraft spokeswoman Jody Moore told Ad Age. "Our retail customers are aware of the situation and we expect it to be a short-term issue."
The readily meltable blocks of cheese combined with green chiles and canned tomatoes are a favorite served by fans of many sports, especially the NFL.
"Any issues with availability are much more noticeable given the seasonal demand," Kraft said in a statement.
UPI Almanac for Wednesday, Oct. 22, 2014
Watch: Robber bugs clerk, gets sprayed with Raid