facebook
twitter
rss
account
search
search
 

Swedish ice cream truck to be silenced in favor of text messages

Dec. 31, 2013 at 4:17 PM   |   Comments

ESLOV, Sweden, Dec. 31 (UPI) -- A Swedish ice cream truck company said truck jingles in a southern city will be silenced, in response to complaints, and replaced with text messages.

Carl Gustaf Gudmundsson, president of Engelholm ice cream, said complaints about the loud jingles in an Eslov neighborhood led the company to come up with an alternative solution, TheLocal.se reported Tuesday.

"I've spoken with the business owner who drives the truck and he said they make it a bit louder in the winter in order to be heard properly because people are sitting inside," Gudmundsson told local newspaper Skanskan.

He said the new scheme will involve the truck traveling the streets silently and sending text messages to potential customers in the area.

"We will put a message in the letterbox to these households so that they can be notified via text message instead," Gudmundsson said.

© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Featured UPI Collection
trending
Celebrity Couples of 2014 [PHOTOS]

Celebrity Couples of 2014 [PHOTOS]

Most Popular
1
Stripper mom of missing child tells cops: 'I have to get on stage'
2
Florida mayor demands police remove man who refused to stand for Pledge of Allegiance
3
Gamers 'prank' each other by calling in real life SWAT team, webcam captures fallout
4
Welsh man sets house on fire while trying to kill spider
5
Georgia fourth grader suspended after bringing Nerf gun to school
Trending News
Video
x
Feedback