Michael Gray, 34, marked his 34th annual picture on Santa's lap and brother Martin Gray, 29, joined him for the 29th consecutive year when they posed along with their young children on the venerated lap of St. Nick, the Boston Herald reported Monday.
Michael, who lives in Wakefield, and Martin, who lives in Lowell, brought national attention to their tradition when they posted decades' worth of Santa pictures to website Reddit Dec. 11. The pictures have been viewed more than 355,000 times.
"Yes, it's nerdy ... but it's not really about what other people think," Michael said.
"I know, it's an oddity," Martin agreed. "But we keep this tradition alive for our mom. She loved seeing us pose with Santa, so we just kept doing it. It makes her happy."
"She kind of just expects it now, she updates her book now," Martin said. "It's definitely a coffee table conversation starter."
Judy Gray, 60, said she sees the tradition now as something bigger than just a yearly photo her sons take to make her happy.
"I can't believe they stuck with it," she said. "While growing up, between school and work, they always got it done. And now they can't stop. The world is counting on them to keep on."