The halftime event was aimed at promoting the university's new basketball game tickets that come with all you can eat concessions, The (Portland) Oregonian reported.
Kobayashi, who holds several records, including six Guinness Records, for eating hot dogs, meatballs, Twinkies, hamburgers, pizza and pasta, faced off against the cheerleaders and managed to eat more than all of them combined.
He finished off the event with chugging a gallon of milk.
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