The study, funded by the Economic and Social Research Council and led by Professor Klaus Dodds of Royal Holloway University in London, will last for two years and will focus on how toys such as Action Man, the British version of GI Joe, affect children's perception of the armed forces, The Daily Telegraph reported Monday.
"We are not examining whether war toys are good or bad or the psychology of such play," Dodds said. "We will be examining how such toys help shape British attitudes to our armed forces, how do we learn to buy into 'Help for Heroes' for example and what ideas are children incorporating from outside sources such as TV news footage and children's films addressing war and conflict."
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