Claim filed against paint company over 'racist' paint name

Nov. 10, 2013 at 12:27 PM

STOCKHOLM, Sweden, Nov. 10 (UPI) -- A Swedish teenager has filed a complaint against a paint producer that labeled the color beige as "skin color."

Thyra,14, whose last name wasn't reported, said she discovered the paint sold by Universal Color and Chemicals at school, TheLocal.se reported.

"By renaming beige to skin color they show that there is a whiteness norm in society," Thyra told the Aftonbladet newspaper. "It is completely sick that they just rename beige to skin color when black and brown are also that," she added.

Thyra has taken her complaint to the Equality Ombudsman on the basis that the term "skin color" is racist.

Thyra's father said his daughter was motivated by her sister.

"Her little sister has brown skin but according to the paint manufacturer she has no skin color. ... I think [the company] just looked at themselves and imagined that's what skin was," he told the newspaper.

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