Study: Customers prefer hotel workers without beards

Nov. 5, 2013 at 4:18 PM

BLACKSBURG, Va., Nov. 5 (UPI) -- A group of Virginia researchers said their study indicates hotel guests prefer workers at their accommodations to be clean-shaven.

The study, titled "The Frontline Provider's Appearance: A Driver of Guest Perceptions" and published in the November 2013 issue of Cornell Hospitality Quarterly, said the authors, which included researchers from the Pamplin College of Business at Virginia Tech and Old Dominion University, asked a panel of 102 people to judge hotel workers based on their photographs.

The participants were asked to judge the photographed workers on their knowledge, courtesy and ability to convey trust and confidence. Pictures of smiling employees received higher ratings than those with other facial expressions and the participants said the clean-shaven Caucasian men projected more trust and confidence than bearded Caucasian men. Facial hair did not appear to be a factor with men of other races, the authors said.

Related UPI Stories
Latest Headlines
Trending News
Texas girl's nonstop sneezing baffles doctors
Burger King's black bun blamed for customers' green poop
Danish 'Do It For Mom' ad suggests sex vacations for adult children
Alaska Airlines misplaced its own CEO's luggage
Semi truck caught on camera crossing South Carolina flood waters