Caisse d'Epargne shared the photo on Facebook as part of a marketing campaign for a line of insurance. The photo was accompanied by a slogan, "Because accidents don't just happen to others, insurance will also cover you for any temporary injuries."
TheLocal.fr said Friday many of the bank's 24,000 Facebook followers thought the account had been hacked. When the bank realized followers' reaction they apologized and took down the photo.
"We wanted to make use of the social networks but we made a mistake. It was a communication error. We've hurt Facebook followers and potential customers and we regret it," the bank said.