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'Hello Kitty' gets her own brand of beer

Sept. 11, 2013 at 7:55 PM   |   Comments

TAIPEI, Taiwan, Sept. 11 (UPI) -- The company behind the "Hello Kitty" brand confirmed a Taiwan brewery has been licensed to create six varieties of beer featuring the character's likeness.

The "Hello Kitty" beers, first introduced in Taiwan and later brought to China, is brewed by the Taiwan Tsing Beer Co. and comes in flavors including peach, lemon-lime, passion fruit and banana, NBC "Today" reported Wednesday.

"The beers were introduced in Taiwan, and are now also available in China, where flavored beer is a new trend in the market," said David Marchi, senior director of brand management and marketing for Sanrio, the company that created the 40-year-old cartoon character.

"They're so ridiculously smooth and tasty that one can barely tell they're drinking beer," Beijing blogger Eric Jou wrote in his review of the beer. "It's almost like drinking fruit juice, even if the cans do say 'beer.'"

© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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