Gordon Engle told the New York Daily News he can spot them a mile away and has already culled the roster of respondents to 15-20 "solid" leads.
Engle said his very public "Let's Have Dinner" pitch is aimed at finding his perfect soul mate. The recently divorced 43-year-old said a billboard on the Stevenson Expressway isn't a lot different than meeting new people online, although it costs a lot more.
But, Engle said, finding a new wife was too important to pinch pennies and limit the number of potential applicants.
"You'll spend several thousand on education, a quarter-million on a house," he said. "Your significant other. You're going to go cheap on that?"