Consumer goods company Henkel said the Bref Duo Stripes, a toilet freshening product placed under the rim of the bowl, will no longer be sold in Ukraine following complaints that the blue and yellow design of the product seen on a TV commercial resembled the Ukrainian flag, RIA Novosti reported Thursday.
"We are sorry if people feel offended by the design of our new Bref Duo Stripes. The color blue, intended to stand for water and hygiene, and the yellow color for lemon scent are common for this type of products," Henkel said on its Facebook page. "However, we have carefully listened to the comments of our consumers in Ukraine as we listen to our consumers in all countries in which we operate and take their concerns very seriously."
"We respect our consumers' feelings and have therefore taken the appropriate steps to immediately discontinue the distribution of the product in its current color design. We have also canceled the respective TV ad. We apologize for any irritation our product may have caused," the post said.
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