The marching orders consist of reminders not to litter, speak too loudly in public or commit acts of vandalism like the recent incident in Egypt where a "Ding Jinhao Was Here" suddenly appeared carved into a 3,000 year-old relic.
No less than a vice premier said publicly that "improving the civilized quality of the citizens" was a good way of improving China's international image.
The reception for the new guidelines, however, wasn't universally warm inside China. ABC News said at least one Chinese travel blogger wrote that while being on one's best behavior was fine, the Egyptian museum where Ding Jinhao made himself known should have had better security measures in place.
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