About 100 marched through downtown Edinburgh carrying signs with catchy slogans like "Ginger and proud" and "For the love of ginger."
"I believe we sent a message to the world of how proud we are to be gingers," Hitchens told The Scotsman. "It was a special moment for gingers everywhere. All hail the red, orange and pale."
Hitchens said the parade generated plenty of cheers as it made its way to the busy Royal Mile district.
The red-headed Hitchens has developed a show based on his hair color, which he will perform at this year's Edinburgh PBH's Free Fringe, the newspaper said.
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