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French underpants designed to release 'sweet smell'

July 5, 2013 at 3:56 PM

PARIS, July 5 (UPI) -- A French company is selling men's underpants designed to release a sweet scent as the wearer begins to sweat.

Le Slip Francais, which created the $45 briefs and $51 boxer shorts using funding from crowd-funding website My Major Company, announced the products officially went on sale this week, The Local.fr reported Friday.

"You get the underpants and they smell of nothing; you put on the underpants, they still don't smell, but when you start walking, the underpants smell good," the company posted on My Major Company.

The company labeled the sweet-smelling product "The Indomitable."

"You want to change the world? You want to change things? Start by changing your underpants," the product's tagline reads.

The company said the "must and pear" scent released by the underpants is designed to last through as many as 30 washes.

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